Jenissa Meredith President & CEO
As a Rock Springs native, Jenissa Meredith has passionately dedicated almost 20 years of her life to promoting visitation to Rock Springs and Green River, Wyoming, as the President & CEO of Sweetwater County Travel and Tourism. She has worked to double the local tourism marketing budget, which now helps to generate over $160 million annually in visitor spending in Sweetwater County.
During her tenure Jenissa has developed and implemented annual multi-media marketing campaigns that have been effective in increasing the leisure lodging occupancy in the county by over 20%. Jenissa has created various committees and boards including the Sweetwater County Lodging Association, Sweetwater County Event Recruitment Committee, bringing thousands of visitors to the area, and the Rock Springs & Green River Beautification Committees. She has also served on the Wyoming Hospitality & Travel Coalition for the past 15 years representing Sweetwater County.
Most notably, in 2020 Jenissa spearheaded the application to the National Scenic Byways program that was successful in designating the Flaming Gorge - Green River Basin Scenic Byway as one of only 37 All-American Roads in the United States. This designation qualifies the byway for numerous funding opportunities to develop tourist amenitites.
With this designation, Jenissa took the opportunity to move further into tourism product development and created a much-needed local ticketed attraction with the Flaming Gorge Bus Tours. The tours launched in 2021 and have hosted over 1,000 passengers to date. Jenissa also launched sand boarding sales in 2022 to help showcase the Killpecker Sand Dunes field in Sweetwater County and will continue to develop tourism product in the future.
Additionally, Jenissa has developed and grown many programs over her tenure. Such programs include the R.E.A.C.H. (Rare & Exceptional Achievement for Customer Service in Hospitality) awards, recognizing front line hospitality employees in Sweetwater County, the Certified Tourism Ambassador program, focused on quality customer service training, and the Proud Wyoming Woman Retreats.
While tourism is her passion, Jenissa's greatest joy comes from raising her two sons. She enjoys spending time with her family, watching them play sports, exploring Wyoming, and occasionally traveling to the beach!